Project 5 – Task 1 : What is Web 2.0

June 4, 2011 § Leave a comment

Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users. Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information

The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community, in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies. (Wikipedia)

At the end of 2006, Time magazine’s Person of the Year was ‘You’. On the cover of the magazine, underneath the title of the award, was a picture of a PC with a mirror in place of the screen, reflecting not only the face of the reader, but also the general feeling that 2006 was the year of the Web – a new, improved, ‘second version’, ‘user generated’ Web.

You’ve probably heard the phrase “Web 2.0”. You may’ve even read some of the various definitions of it. And Web 2.0 does appear to mean different things to different people, so you would be forgiven for still feeling confused about the term. Here are some of the definitions of Web 2.0 floating about:

Web 2.0 = the web as platform

Web 2.0 = the underlying philosophy of relinquishing control

Web 2.0 = glocalization (“making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful fashion that is globally accessible”)

Web 2.0 = an attitude not a technology

Web 2.0 = when data, interface and metadata no longer need to go hand in hand

Web 2.0 = action-at-a-distance interactions and ad hoc integration

Web 2.0 = power and control via APIs

Web 2.0 = giving up control and setting the data free

Web 2.0 is social, it’s open (or at least it should be), it’s letting go of control over your data, it’s mixing the global with the local. Web 2.0 is about new interfaces – new ways of searching and accessing Web content. And last but not least, Web 2.0 is a platform – and not just for developers to create web applications like Gmail and Flickr. The Web is a platform to build on for educators, media, politics, community, for virtually everyone in fact! (ZDnet).

Design Elements in Web 2.0 Interfaces ( Web Design from scratch source)

Simplicity – 2.0 design means focused, clean and simple.

Central layout – This “2.0″ style is simple, bold and honest. Sites that sit straight front & center feel more simple, bold and honest.

Separate top sections – This means making the top of the screen (the main branding & nav area) distinct from the rest (the main content).

Simple and Permanent navigation – your global site nav that appears on every page as part of the page template – needs to be clearly identifiable as navigation, and should be easy to interpret, target and select.

Bold logos – A clear, bold, strong brand – incorporating attitude, tone of voice, and first impression – is helped by a bold logo.

Bigger text – Lots of “2.0″ web sites have big text, compared to older-style sites.


Cute icons and Star flashes – Icons play an important role in Web 2.0 design. Today we use fewer, better icons that carry more meaning. Icons can be useful when they’re easily recognisable and carry a clear meaning. In lots of other cases, a simple word is more effective.


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